With the intent of creating a company that was economically, socially and environmentally sustainable, Gala Freixa and her partners originally came up with the concept of producing seed paper. Today, the company has evolved into a green-marketing product agency named Sheedo. Their paper products are made with the seeds of flowers, aromatic plants and vegetables, so once discarded, they have a second life. Sheedo is built on the foundation of non-conformity, learning by doing and respect for the environment. Freixa’s long-term vision is to expand to other markets in Europe and position her product in both physical and online stores.