Since childhood, SeungWoo Lee has pondered questions about society and social responsibility. Through this curiosity he turned toward the firefighter community in Korea and found a way to
help society acknowledge and remember firefighters in his social enterprise, REO. His company re-purposes firefighter suits into everyday clothing for consumers, with profits benefiting firefighters in need. Lee hopes to transform the way people view and express gratitude towards these unsung heroes.
2018, Asia Pacific, Global Finalist